Not since the days of the StarTac has Motorola
experienced such market growth, gaining market share when Nokia,
Samsung, LG, and Sony Ericsson have all posted loses. And there
has been good reason. While most manufacturers stick to
convention, Motorola pushes the envelope, designing radically
new form factors to achieve the "whoa" reaction CEO Ed Zander
Starting with the ultra-thin RAZR, Motorola set
off a new wave of innovation, not through technological
advances, but through aesthetic design; captivated the
clamshell-stale consumer-base with never-before-seen, yet simple
concepts. Now a year later, Motorola has continued to innovate,
unveiling its new "whoa" portfolio.
Coming this fall, the Motorola PEBL U6 exclusively hits T-Mobile
stores. Straying as far from the edgy rebel-design of the RAZR
as possible, Motorola decided to take the bold move to move away
from a winning design.
exterior of the PEBL seems to go against popularity, dismissing
everything that made the RAZR a best-seller; being thicker and
rounder. Measuring 87 x 49 x 20 mm, the PEBL is about the size
of a credit card (86 x 54 mm), much larger than its moniker
The highly-polished metal casing features an
elongated monochrome external LCD. More stylish than functional,
the screen displays time (awkwardly broken up into two lines),
battery strength, and reception status. Below, a lens to the
built-in VGA camera is able to capture photos at 640 x 480 px in
Convenient soft keys are placed along the left
and right edges. Along the left, Volume Keys adjust earpiece and
ringer volumes during calls and standby times. While below, a
Smart Key performs operations by predicting likely actions to
follow, such as selecting a menu item after it has been
highlighted. Functions to record messages and initiate voice
dialing are activated via a Voice Key along the right side.
Incorporated within the top edge, a mini-USB data port allows
consumers to synchronize with a PC, also doubling as the
By sliding the top cover down, a unique
responsive mechanism allows users to open the PEBL with one
hand, revealing the brilliant 262K-color internal screen.
Previously featuring a traditional 1-2-3 keypad layout, Motorola
redesigned it, aligning the 1-5-3 keys in a "wave" design.
Unorthodox for aesthetic appeal, text messaging is not hindered.